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Got feedback for Social Fresh?
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It's a popular fact that while the music industry is rapidly growing, the record industry is clamoring for more money anywhere they can find it.
At the center of it all, musicians are often the one to get the short end of the stick. Signed to 360 degree deals, the label they sign with is no longer a vehicle to fame and fortune.. instead they find it more of a ball and chain.
So the record industry is screwed. How do musicians move past the old model and focus on making income outside traditional boundaries?
What options exist, and what tools have been created to help them? Who has been successful, and who hasn't?
Quasi presentation, quasi Q&A, perhaps some panel action. This presentation is a smorgasbord of formats with lots of interaction.
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...unless it's in alignment with your core brand concept—a manifestation of your brand strategy that lets customers become the story of your organization. That said, I think there's merit in discussing two of the biggest buzz words around today and what sort of relationship best serves the organization: Branding & Social Media.
"Alignment, not consistency, is the basis of a living brand." Marty Neumeier
Let's talk about what a brand isn't, beginning with that nifty new web 2.0 logo. We'll talk about what it is and explore the quadrants of its anatomy together. Somewhere in your organization there's a one-of-a-kind story waiting to be told. Is your social strategy squelching or celebrating it?
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Let's unpack the 7 keys to mobilizing the group formerly known as your audience with social media.
Let's talk about moving our organizations from interested to intentional and explore the facets of a high-level social media strategy. This interactive workshop will explore the fundamentals of creating a social media strategy that incorporates organizational brand initiatives in addition to objectives outlined in the existing integrated marketing communications plan. In this session we'll learn how to segment audience verticals, develop appropriate social media tools, and create sustainable mobilization techniques.
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Panel of 3 list their top 5 future trends of blogging - Technology, Regulatory, Advertising, etc. and how can we prepare now to take advantage of them.
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Those involved with social media for the last couple of years have done an excellent job of bringing the eyes and attention to Social Media. If those new to Social Media in particular Twitter do not realize the benefits of being a part of the Conversation because they get lost in the noise then they will most likely lose interest. What should we be doing at a grassroots level in 2010 to ensure that the Momentum Continues. What types of events attract newbies the best and are most effective for keeping them connected.
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A panel or speaker would discuss various ways to make a blog successful, including audience interaction and SEO. Would also be helpful to learn about tips for monetizing blogs, in addition to how to use the blog for other opportunities, such as ebooks, speaking, consulting, etc.
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This panel will cover:
- How to attract top Gen Y talent to work for you
- How to market to them as buyers for their company
- How to connect, challenge, and grow with them as they grow
Presented by: Two Gen Y'ers... Desiree Mann and Katie Morse
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